Roto was selected to join the team bringing the story of Times Square and the New Year's Eve Ball to life through the $500 million redevelopment of One Times Square — home to the famous annual New Year's Eve ball drop in New York City. Serving as exhibit designer and builder on the project team, Roto brought its expertise to deliver immersive, technology-enabled activations across a 12-story brand experience, transforming the historic building into a modern entertainment destination.
