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American Airlines Gallery

CR Smith Museum

CR Smith Museum American Airlines Brand Experiences by Roto

Roto collaborated with American Airlines and the CR Smith Museum in 2017-2018 to complete a major renovation, including the near-total replacement of the interactive, media and interpretive exhibits in this 25,000 ft2 facility. Based on the Client’s previous preliminary designs, Roto worked through numerous rounds of revisions, improvements and replacement concepts, creating a customized solution to fit the Museum’s budget, operating requirements, and extensive collections. Although many of the pre-existing museum collection objects were retained in some form, virtually every structure, display and graphic was reconsidered, moved, replaced or refinished through the process.

Highlights

Authentic MD-80 cockpit

Immersive 12-screen interactive media show

All new object and story displays

High-tech skill-based interactive challenges