Bentonville, Arkansas, USA
Conceptual design and art direction Architectural interiors, theming and finishes Interactive design and development Turnkey fabrication and installation
The Nickelodeon Play Lab leverages the iconic IP of this major media brand to support playful learning for children under 6 years of age. Using the creativity of familiar animated characters as a backdrop, children are empowered to collaborate and create.
The space encourages self-expression and playful discovery in an energetic, immersive, brand-inspired environment, featuring large-scale interactive elements, like a giant Spongebob puppet. The activities are designed to foster imaginative learning, build social skills, and adapt in style and complexity as children grow, offering fresh challenges for repeat visits.
