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Santa Cruz Beach Boardwalk

When this venerable and nostalgic theme park at Santa Cruz Beach required a holistic refresh of the park entrance and main street theming, updating and modernizing while preserving the historic attributes of the brand, park owners turned to Roto for its unique blend of inspired theming and museum-quality historic architectural design.

Features

Entrance, admissions and wayfinding planning

Architectural and monumental signage design and detailing

Attraction branding and façade theming

Amenities and detailing for park historic preservation

Santa Cruz Beach Boardwalk Concept Design by Roto

Roto and their amazing team helped us bring our project to life. They helped us imagine what it could become and their work exceeded our expectations.

Kris Reyes
Director of External Affairs & General Services