Brand Experiences

Nickelodeon Play Lab


The Nickelodeon Play Lab leverages the iconic IP of this major media brand to support playful learning for children under 6 years of age. Using the creativity of familiar animated characters as a backdrop, children are empowered to collaborate and create. The Nickelodeon Play Lab features large-scale interactive elements that encourage self-expression and playful discovery in an energetic, immersive, brand-inspired environment. The activities are designed to foster imaginative learning, build social skills, and adapt in style and complexity as children grow, offering fresh challenges for repeat visits.


  • Conceptual design and art direction.
  • Architectural interiors, theming and finishes.
  • Interactive design and development.
  • Turnkey fabrication and installation.
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Amazeum Nick
Nickelodeon Play Lab Scott Family Amazeum Museum Exhibit Nick 3
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Throughout the Play Lab, Nickelodeon characters appear as guides and helpers, and sometimes as the subjects of the activities. The centerpiece of the space is a giant SpongeBob puppet controlled by a series of enormous pulleys. Other innovative experiences include a stop motion animation studio, musical composition suite, and other surprises.


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