The Nickelodeon Play Lab leverages the iconic IP of this major media brand to support playful learning for children under 6 years of age. Using the creativity of familiar animated characters as a backdrop, children are empowered to collaborate and create. The Nickelodeon Play Lab features large-scale interactive elements that encourage self-expression and playful discovery in an energetic, immersive, brand-inspired environment. The activities are designed to foster imaginative learning, build social skills, and adapt in style and complexity as children grow, offering fresh challenges for repeat visits.
Throughout the Play Lab, Nickelodeon characters appear as guides and helpers, and sometimes as the subjects of the activities. The centerpiece of the space is a giant SpongeBob puppet controlled by a series of enormous pulleys. Other innovative experiences include a stop motion animation studio, musical composition suite, and other surprises.