Brand Experiences

As leading experts in experience design, imaginative storytelling, and content communication, Roto is an exceptionally versatile choice for corporate, retail, sports and attraction brands to deliver unforgettable messages and deeply human connections.

Roto Santa Cruz Beach Boardwalk Master Plan Rendering Attractions

Attractions with heart

Brand destinations build lasting memories through entertaining and enlightening physical experience. By blending environmental architecture, immersive media, interactive games, and charming interpretive storytelling, we can elevate any brand for highly researched target audiences.

Roto Legoland Discovery Center Easton Columbus Build

Innovation without limits

Roto brings a wealth of styles and techniques to any branded project, and is advancing the art of blending these traditional styles for truly forward-thinking projects. Imagine themed environments and props imbued with seamless high-resolution media, or museum-quality collections and displays rich with clever interactivity.

Roto Cow Hard Rock Park Integrated Media Attractions

Roto Jim Henson Legacy Museum Concept Illustration Attractions

Plan. Design. Build.

Roto is the only A-list experience design firm with its own in-house resources for world-class immersive media production, custom interactive exhibits, and fit-out fabrication. Whether hired for concept development only, or through all phases of project execution for fixed budgets and schedules, Roto provides unmatched flexibility and efficiency.

Services

Themed Environments

Whether for an adorable children’s treehouse within a new library, an immersive indoor rainforest filled with live birds, or a face lift for an historic theme park, Roto has the experience and talent to develop inspiring, original environments using a broad array of scenic, theatrical and technology-driven techniques. Better still, Roto’s diverse cross-disciplinary studios can fully integrate parallel scopes of design and production, including complete a/v, lighting, animation and play elements, into show sets of any scale.
Adventure Play Attractions

Roto applies its global expertise in both zoos and children’s museum design to create custom play environments for families in both indoor and outdoor settings. Adventure play includes custom climbing structures, high ropes, sensory attractions, interactive media, even ride systems, for outdoor playgrounds, FECs, theme park play areas, and stand-alone adventure attractions.
Corporate Showcases

Roto’s experience design studios are experts in creating genuine emotional connections for target audiences around a brand, product, team, place or culture. Projects can be developed from conceptual planning through implementation, and incorporate an impressive range of media, technology, interactivity, and bold environmental graphics and interiors.
Interactive Retail

The expansion of destination retail and mixed-use development to encompass a full spectrum of lifestyle and entertainment features has created a new and limitless potential for original “placemaking” amenities and experiences. Where once a simple in-ground fountain provided a sufficient departure from shopping and dining, today’s high-performing properties and visionary developers seek distinctive experiences that create buzz and repeat traffic.
Resorts & Amenities

Roto has partnered with notable developers of high-end residential and resort properties to create one-of-a-kind amenities and experiences that rely on our decades of design leadership in children’s play, custom immersive media, and engaging showcase exhibits and displays. Customer attraction and retention for upscale leisure destinations follow the same logic as entertainment attractions and brand experiences—provide a compelling hook, a deep emotional connection, and promote memorable social bonding.
Immersive Media Installations

Cutting edge media technology makes adapting brand personality and messaging possible in virtually any physical space and user context. Roto’s in-house studios create the environments, interiors, lighting, interactive software and media, and complete a/v installation through an innovative and highly-efficient single source delivery model.