Danville Science Center
An established interactive museum on the banks of the Dan River in southern Virginia, the Danville Science Center asked Roto to develop a comprehensive blueprint for renovation of approximately 12,000 square feet of science exhibits and another 8,000 square feet of children’s exhibits and amenities. In addition, this plan required fresh ideas for exterior and site development, to best position the institution within the context of other nearby community resources.
- Strategic content alignment for long-term audience building.
- Site development including parking and traffic circulation.
- Conceptual development of major new exhibit themes.
- Dramatic fundraising visuals.
planning occurred over 14 weeks, involving a wide spectrum of institutional
staff and stakeholders. Numerous exhibit themes and experience ideas were
developed, aligned to community needs and audience growth objectives, and
synthesized into exciting conceptual visuals.
Each major exhibit gallery features a dramatic centerpiece or “icon,” symbolizing the central message of the gallery and offering a memorable visitor experience that cannot be obtained anywhere else. The final concepts were driven both by creativity as well as cost, limited to realistic fundraising goals that provide high levels of confidence in the viability of the overall plan.
"Roto's attention to detail, experience, and ability to translate ideas into exhibit concepts is second to none. I would highly recommend Roto to any organization looking to transform their facility and spaces."- Adam Goebel, Executive Director, Danville Science Center