Orlando-based themed entertainment services firm Brilliant Creative Fabrication has been acquired by Ohio-based design-build firm Roto Group LLC.
Terms of the deal were not disclosed.
Brilliant Creative, which will continue to operate in Orlando, and Roto "will expand design-build and production offerings for themed entertainment and attractions projects worldwide, including museums, restaurants, hotels, zoos, aquariums,
and other brand destinations," said a news release. The acquisition also will result in Roto operating a new satellite studio in Orlando.
Brilliant has a workforce of 50 and Roto has a team of 75. Brilliant Creative's website shows the firm has done work for various businesses including museums, restaurants and theme parks including The Walt Disney Co. and Universal Parks & Resorts and more.
The merger allows for the firms to tap into Roto’s expertise in strategic planning, experience design, immersive media, and interactive engineering, as well as Brilliant’s custom fabrication capabilities.
“Brilliant’s collaboration with Roto has resulted in creating fantastic visitor experiences,” said Brilliant partner David Piper, in a prepared statement. “Our complementary disciplines and similar cultures of excellence are exciting, and the results speak for themselves.”
Added Joseph Wisne, president/CEO and founder of Roto, via a prepared statement: “David and [Vice President of Customer Experience Leo English] have built one of the industry’s most respected companies by melding old-school craftsmanship with state-of-the-art technology ... This partnership will enable both Brilliant and Roto to become even more brilliant by enhancing our capabilities and creating experiences that engage and inspire visitors.”
Mergers-and-acquisitions activity has ramped up this year in the wake of the pandemic. The global disruption triggered by Covid-19 led many companies to review portfolios and reassess strategies, per a mid-year update on global M&A industry trends by New York-based PricewaterhouseCoopers (PwC).
That led to many strategic acquisitions and divestitures as companies redirected money and resources into business divisions and activities with the highest growth potential and where they have a distinctive competitive advantage, the report said.
U.S. M&A activity hit $1.4 trillion as of May 2021, a PwC analysis of Refinitiv data showed. The average value for that activity per year from 2016 to 2020 has been roughly $1.8 trillion.
By Richard Bilbao