Editor's Letter: Supersensory

It’s no longer enough to focus on the ‘Big Five’ senses if you want to fully connect with visitors. Why not engage the senses of danger, balance or justice to create experiences that truly resonate?

In a fascinating interview on page 32 of Attractions Management Magazine vol.27, Roto founder, Joseph Wisne, argues it’s time for us to move beyond the sensory to develop ‘supersensory’ experiences that stimulate the full range of senses in all their depth and diversity.

Attractions Management Magazine Editor's Letter on Supersensory Experiences in Museums