Brand Experiences

Next Generation Playspaces

General Growth Properties

Where once traditional shopping and food service was enough, high-performing retail centers and shopping malls create attractive “experiences” to retain and grow footfalls. General Growth, with more than 100 regional shopping malls in its portfolio, turned to Roto to create from scratch the next generations of mall-based family play experience.


  • Family play strategy and audience testing.
  • Custom interior and experience design.
  • Engineering for replication and cost-efficiency.
  • Turnkey production and installation to fixed budget and schedule.
General Growth Properties Rendering Book 2

The key to effective retail amenities are low-maintenance demands in conditions of heavy public use, while offering an elevated play and learning experience that parents recognize and appreciate. Climbing on foam statues is no longer enough. Roto brings two decades of leading expertise in the development of robust custom play elements for children.

Roto play amenities combine relaxing environments for adults and older children with proven gross motor and pretend play structures designed for maximum repeat visitation for younger kids. Structures are modular, flexible, and can be rotated among venues.

Choo Choo Island
Noodle Jungle
Flex Birthday

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