Brand Experiences

Magic Planet

UAE, Kuwait, and Bahrain

One of the best-known Family Entertainment Center brands in the land of high-end FECs is unquestionably “Magic Planet,” with its flagship destination occupying more than 80,000 square feet under the indoor ski slope at the Mall of the Emirates in Dubai. Selected by the developer Majid Al Futtaim to reinvent the brand for this preeminent attraction, Roto infused a sense of style and quality rarely found within this popular sector.


  • FEC master planning and conceptual design
  • Ride, video, redemption and amenity design through procurement
  • Custom adventure softplay and interactive experiences
  • Exceptional high-end theming and branding
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Rather than remain satisfied with off-the-shelf figures and mismatching color schemes, Roto’s extensive knowledge of the supplier chain permits entirely custom branding and theming, greatly elevating the visual quality of the attraction in an increasingly competitive marketplace.

As one of the leading designers and producers of custom interactive family attractions in the world, Roto brings a unique touch to softplay, laser tag, adventure games and entirely new forms of family entertainment. Where competitors are left only with off-the-shelf options, Roto client properties maximize past proven solutions while raising the bar with customized and highly repeatable experiences.
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