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Brand

As world-class experience designers, Roto brings area development, architecture, and exhibit design together with entertainment, technology, and intellectual curiosity to enliven brands and spaces for audience-centered projects.

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Experiences require things to do, not just better aesthetics

The design of effective brand experiences, corporate showcases, and retail placemaking require more than visual appeal. For contemporary audiences, they require personal engagement, multisensory immersion, and intrinsic social connectivity. These are exactly the innovations Roto brings from its museum work into the commercial marketspace.

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An unparalleled resource to planners, developers, and brand managers.

Roto provides a full spectrum of design services, including site development, specialty architecture, interior design, exhibit and graphic design, media and A/V engineering, and an industry-leading capacity for custom interactive installations and technology.

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Roto builds new experiences that people want to try

As a world-leading design firm with its own in-house engineering, technology, and custom fabrication shop, Roto can bring innovative brand experiences straight through to installation, contracting to fixed budgets, hard deadlines, and a single point of accountability for any complex integration.

Services

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    Brand Experiences

    Public engagement with original brand stories is a central function of Roto’s extensive design and execution services. From crafting a message to shaping a physical journey, producing immersive environments to delivering unique interactive encounters, Roto can create brand-based corporate environments, visitor centers, traveling exhibitions, entertainment attractions, and public showcases from planning through execution.

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    Corporate Showcases

    When a company or brand has a story to tell, a product or service to showcase, or any key message to deliver, Roto can create a turnkey solution, integrating interior architecture, custom exhibits and displays, interactive media, and a full package of branding and theming. Projects can be developed from conceptual planning through implementation design or delivered as a design-build package for fixed budgets and deadlines.

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    Family Playspaces

    Roto applies its leading international expertise in children’s museum design to create custom play environments for young families in non-institutional settings. These original playspaces occur in retail environments, healthcare settings, upscale residential buildings, leisure destinations, civic gathering places, or anywhere a custom, protected play environment adds value to a community or property. Roto-quality playspaces are created from new or custom branded IP or based on hundreds of proven play platforms in Roto’s vast portfolio.

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    Interactive Retail Amenities

    The expansion of destination retail and mixed-use development to encompass a full spectrum of lifestyle and entertainment features has created a new and limitless potential for original “placemaking” amenities. Where once a simple in-ground fountain or collection of kiddie rides provided a sufficient departure from shopping and dining, today’s high-performing properties and visionary developers seek distinctive and original experiences that create buzz as they reflect the communities they serve.

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    Custom Architectural Features

    The design development and execution of custom, often technology-inspired, architectural features can challenge the most sophisticated builders and is a major impediment to realizing the conceptual ambitions of architects in every sector. Roto provides exemplary design and engineering skills and an immense range of in-house execution capabilities in custom LED lighting, interactive control, audio-visual systems, and large-scale fabrication to support or sole-source the most complex installations.

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    Interactive Art Installations

    The combination of creative design excellence, professional project management, in-house engineering, and custom fabrication makes Roto an excellent resource for commissioned or co-developed mixed-media art installations. When no obvious choice exists for bringing together unique structures and materials with interactivity and technology for highly-durable indoor and outdoor public locations, Roto can deliver confidently to pre-defined budgets and deadlines.

Related Clients

  • Steiner
  • Google
  • Saudi Aramco
  • Vail Resorts
  • Amazeum
  • GGP
  • Dayton Children's
  • The Walt Disney Family Museum
  • Santa Cruz Beach Boardwalk
  • Cardinal Health
  • Nickelodeon
  • Kuvera Partners
See all our clients →